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Nelson Education
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Higher Education
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Small Business: An Entrepreneur's Plan, Fourth Canadian Edition
> Test Yourself
Test Yourself
Chapter 1: Your Great Adventure: Exploring Your Options
True and False/Multiple Choice
Short-Answer
Matching
Chapter 2: Spotting Trends and Opportunities
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Chapter 3: Positioning Yourself as an Entrepreneur for Market Opportunities
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Chapter 4: Profiling Your Target Customer
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Chapter 5: Learning from the Competition
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Chapter 6: Marketing Strategies and Promotion: Connecting with the Customer
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Chapter 7: Location
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Chapter 8: Protecting Your Business from Costly Surprises
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Chapter 9: The Power of Numbers Appendix: Definitions of Financial Ratios
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Chapter 10: Shaking the Money Tree
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Chapter 11: Legal Concerns
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Chapter 12: Build a Winning Team
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Chapter 13: Buying a Business
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Chapter 14: Investigating and Buying A Franchise
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Chapter 15: Exporting: Another Adventure Beckons
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Chapter 16: Pulling the Plan Together and
Chapter 17: Fast-start Business Plan
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