Name: 
 

Chapter 1: Your Great Adventure: Exploring Your Options



Matching
 
 
a.
mind map
b.
small business
c.
target customers
d.
new-eyes research
e.
24/7 Adventure notebook
f.
business plan
g.
primary research
h.
small business entrepreneurs
i.
secondary research
 

 1. 

customers with the highest probability of buying your product or service
 

 2. 

the use of intuition and observation to learn about the marketplace
 

 3. 

a blueprint or road map for operating your business start-up and measuring progress
 

 4. 

interacting with the world directly by talking to people
 

 5. 

a storage place in which to organize your personal and business ideas
 

 6. 

an idea-generating sketch—also known as a spoke diagram, a thought web, or a clustering diagram—that features circled words connected by lines to form units
 

 7. 

any venture with spirit, any business you want to start, or any idea you want to bring into the marketplace
 

 8. 

reading about someone else’s primary research
 

 9. 

Agents of change—doers who see a market need and satisfy that need by translating it into a successful business
 



 
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