Name: 
 

Chapter 2: Spotting Trends and Opportunities


Short Answer
 

 1. 
Why is it important to be a trend watcher?
 

 2. 
What are 4 major trends affecting Canadians into the 21st century?
 

 3. 
Explain the meaning and importance of the term market segmentation.
 

 4. 
Go back and re-read the Mary Clark story (text, pages 30-32). What mistake did Mary make?
 

 5. 
Complete this sentence:

I’m in the business of: ______________________________

Explain why you chose this definition and how it related to your target customer.

If you do not have a business in mind, complete the following:

If you’re in:                  Try saying:

Software sales                  ________________
Personal fitness training            ________________
Mattresses                  ________________
Cameras/camcorders            ________________
Locksmithing                  ________________
 



 
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