Matching
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a. | relationship marketing | b. | market-pull approach | c. | target customer (TC) | d. | profiling | e. | business-to-consumer (B2C)
company | f. | demographics | g. | psychographics | h. | business-to-business (B2B)
company | i. | outsourcing | | |
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1.
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segmenting of the population by lifestyle behaviour, buying habits, patterns of
consumption, and attitudes
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2.
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key
characteristics of a group of people, such as age, sex, income, and where they live
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3.
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determining what the customer wants through a customer profile and then adapting or
creating a product or service to satisfy this want or need
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4.
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describing the needs and behaviour of your target customer
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5.
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farming
out one or more company operations to specialists
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6.
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the
development of long-term, mutually beneficial, and cost-effective relationships with your
customers
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7.
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a
person, type of person, or business that has the highest probability of buying your product or
service
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8.
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a firm
whose “heavy” TC is the consumer or end user
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9.
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a firm
whose target market is other businesses
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