Short Answer
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1.
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Briefly
explain the meaning of relationship marketing and the market-pull approach.
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2.
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Briefly
describe the two major types of customer profiles.
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3.
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Explain
the difference between demographics and psychographics.
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4.
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Explain
the importance of the Canadian Company Capabilities database.
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5.
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What
are the factors you should consider when developing a business-to-business (B2B)
profile?
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