Matching
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a. | invisible competition | b. | touchpoint analysis | c. | distinctive competency | d. | positioning | e. | competitive test matrix | f. | product penetration | g. | competitive positioning | h. | strategic alliance | | |
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1.
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unique
features and benefits that attract customers and encourage customer loyalty
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2.
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a grid
used to get a clear picture of the strengths and weaknesses of a competitor
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3.
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the
process of establishing in the mind of the consumer a unique image or perception of a company,
product, or service
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4.
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people
or businesses that have the capacity or desire to provide the same products, services, or benefits
that you do
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5.
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analyzing customers’ perceptions of the competition in order to find out what
benefits are important to them
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6.
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process
of positioning and moving your product or service toward a growth market
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7.
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a
partnership between one or more organizations that is formed to create a competitive
advantage
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8.
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a
calculated thrust into the market
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