Short Answer
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1.
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Briefly
explain the difference between the terms distinctive competency and
positioning.
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2.
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Explain
how touchpoint analysis can help you learn more about your competitors.
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3.
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Explain
the concept of the invisible competition in relation to the MPact Immedia Corp. case (opening
vignette, pages 81-82).
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4.
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Briefly
explain how you would construct a competitive test matrix
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5.
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Briefly
explain the characteristic of each stage in the competition life cycle.
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