Name: 
 

Chapter 6: Marketing Strategies and Promotion: Connecting with the Customer



Short Answer
 

 1. 

List the four major elements of a promotional strategy.
 

 2. 

Briefly explain why quality and service should be the cornerstones of your promotional strategy.
 

 3. 

Smart entrepreneurs figure out ways to make themselves and their business distinctive—they brand themselves. How would you go about making yourself/business distinctive?
 

 4. 

According to PROFIT 100 and cyber experts, every business should have a website. How do you increase your chances of promoting your product or service on the web?
 

 5. 

Networking may be one of your most important promotional tools. Explain how you can improve your networking skills.
 



 
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