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Chapter 14: Investigating and Buying A Franchise



Matching
 
 
a.
franchise
b.
franchisor
c.
franchisee
d.
business format franchise
e.
dealership relationship franchise
f.
franchise fee
g.
royalty fee
h.
encroachment
 

 1. 

fee paid by a franchisee for the rights to represent the franchisor in a given geographic area for a specified length of time, commonly five to ten years
 

 2. 

ongoing obligation to pay the franchisor a percentage of the gross sales
 

 3. 

the firm that sells the rights to do business under its name and continues to control the business
 

 4. 

the individual operator who is licensed to operate under the franchisor’s rules and directives
 

 5. 

also called licensing or associate relationship, a type of franchise in which the franchisee buys the right to distribute a franchisor’s product or service
 

 6. 

a type of franchise in which the product, method of distribution, and sales and management procedures
 

 7. 

authorization granted by a manufacturer or distributor to sell its products or services
 

 8. 

situation in which franchisors compete with franchisees by putting an outlet nearby or setting up alternative distribution channels such as mail order or the Internet
 



 
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