Chapter 14: Investigating and Buying A Franchise

Short Answer

1.

Should a true entrepreneur purchase a franchise?

2.

What is encroachment?

3.

Briefly explain the difference between a franchise, a franchisor and a franchisee.

4.

List five reasons for not buying a franchise.

5.

In theory, a successful franchise system can benefit the consumer, the franchisee, and the franchisor. List at least 3 potential benefits to the customer; the franchisee; and the franchisor?