Name: 
 

Chapter 15: Exporting: Another Adventure Beckons



Matching
 
 
a.
export shock
b.
SWOT analysis
c.
agent
d.
manufacturer’s representative
e.
foreign distributor
f.
trading house
g.
direct selling
h.
domestic cost plus markup
i.
full-cost pricing
j.
marginal-cost pricing
k.
cash in advance
l.
letter of credit
m.
documentary collection
n.
open account transaction
o.
high-context culture
p.
low-context culture
 

 1. 

pricing approach that includes fixed and variable costs and a profit margin 
 

 2. 

culture in which communication depends not only on the message itself, but also on everything that surrounds it
 

 3. 

pricing approach that includes floor price (unit cost) and marginal (export) cost
 

 4. 

specialized agent, working on commission, who sells a manufacturer’s products to a specific group of customers within a given geographic area
 

 5. 

intermediary who purchases products from an exporter and resells them
 

 6. 

the difficulty of opening an export market
 

 7. 

short-term financing method in which a foreign buyer pays an exporter cash before goods are delivered
 

 8. 

honest appraisal of your internal strengths and weaknesses and external opportunities and threats
 

 9. 

a form of collection that involves little or no conditions of payment
 

 10. 

simplest pricing approach that adds domestic costs and a markup to include export costs
 

 11. 

intermediary, working on commission, who sells an exporter’s products to foreign customers
 

 12. 

sometimes called a documentary credit, a document issued by a bank at the request of an importer, in favour of a supplier/exporter, to finance the importation of goods and services
 

 13. 

selling to foreign markets without an intermediary
 

 14. 

culture in which communication tends to rely on explicit written and verbal messages
 

 15. 

domestically based intermediaries that market exporters’ goods abroad
 

 16. 

an unconditional order from the exporter requiring the buyer to pay on demand or at a determined time a specified amount to a specified person
 



 
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