Chapter 15: Exporting: Another Adventure Beckons

Name:

Short Answer
	1.	List three reasons for making a commitment to develop an export business.
	2.	If you were investigating a company’s internal strengths and weaknesses, from an exporting perspective, what factors would you consider?
	3.	What are five major sources of export information?
	4.	Briefly explain the three major ways a company can enter the export market.
	5.	Briefly explain the difference between a high-context culture and low-context culture.