Name: 
 

Chapter 16 and Chapter 17



Short Answer
 

 1. 

In a business plan, what is the purpose of the executive summary?
 

 2. 

In Section I—The Description of the Business—of your business plan, what major topics should your consider?
 

 3. 

Section II of your business plan is primarily aimed at bankers, credit managers, venture capitalists, vendors, small business and commercial credit lenders. What financial information should be included?
 

 4. 

Briefly explain the meaning of the term PERT.
 

 5. 

List the reasons why you might want to consider a fast-start business plan.
 



 
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